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Diamonds in the rough

Successful front-end innovation (FEI) relies on the ideas and feedback of real people, whether they are internal to your organization or external stakeholders such as actual customers, prospective customers, or distributors. Every person has unique...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Kip Creel
June 15, 2014
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Citation

Creel, K. (2014a, June 15). Diamonds in the rough. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diamonds-in-the-rough